Privacy Policy

Last Updated: March 3, 2026

This Privacy Policy explains how FRICTION ANALYTICS, LLC (“Friction Analytics,” “we,” “us,” “our”) collects and uses your information when you visit https://frictionanalytics.com/ (the “Website”) and use our revenue infrastructure and business intelligence services (the “Services”).

1. Scope & Role

This Policy covers Personal Information collected through our Website and business communications.

Note on Client Data: In our role as a Revenue Infrastructure Architect, we are frequently granted "Viewer" access to third-party platforms (e.g., Google Analytics 4, Google Ads, Meta Business Suite). We do not "own" or "collect" this data for our own use; we act as a Forensic Observer for the Client. Our handling of that data is governed by the confidentiality clauses in our Master Terms of Service.

2. Information We Collect

Information You Provide:

Name, Company name, and Role.
Contact information (Email and phone).
Billing details and Payment information (processed via secure third-party processors like PayPal).
Technical Access Data: Credentials or authorization tokens required to access your GA4 or advertising environments for diagnostic purposes.

Information Collected Automatically:

IP address, browser type, and device information.
Interaction data (pages visited on the Friction Analytics site).
Cookies & Tracking: We use essential cookies to improve site performance and analytics tools (GA4) to understand how visitors interact with our brand.

3. How We Use Your Information

Service Delivery: To perform "AI-Readiness" audits and build custom Command Surface Dashboards.
Communication: To provide forensic reports and project updates.
Revenue Attribution: To analyze signal integrity and identify budget leakage for your business.
Security: To protect our website and your data from unauthorized access.

4. Data Sharing & Third-Party Tools

We do not sell your personal or business data. We share information only in the following contexts:

SMS Communications & Opt-In Data: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Infrastructure Partners: We use Google Cloud, Tableau, and Looker Studio to build your dashboards. Your data remains within the Google ecosystem under your own or our managed architectural controls.
Payment Processors: We use secure partners like PayPal to handle transactions; we do not store your credit card or bank account numbers on our servers.
Legal Requirements: We may disclose information if required by California or Federal law.

5. Data Security & Forensic Integrity

Access Control: Our personnel only access Client data (GA4, etc.) via "Viewer" permissions to ensure a forensic-only relationship.
Encryption: We use industry-standard encryption for all data in transit and at rest.
No-Edit Policy: During diagnostic audits, Friction Analytics operates in a "Read-Only" capacity to ensure the integrity of your original data source.

6. International Transfers (GDPR/UK GDPR)

While Friction Analytics is based in California, we recognize that our clients may have global users. We process data in the United States. By using our Services, you consent to this transfer. For EU/UK residents, we handle data in alignment with GDPR principles regarding access, deletion, and portability.

7. Your Rights

You may request to:

Access or Update your personal information.
Delete your account data from our systems.
Withdraw Access: You may revoke our "Viewer" access to your GA4 or Ad accounts at any time through your own platform settings.

To exercise these rights, email support@frictionanalytics.com with the subject line “Privacy Request.”

8. Governing Law

This Policy is governed by the laws of the State of California. Any disputes shall be handled in the state or federal courts located in San Diego County, California.

9. Contact Information

FRICTION ANALYTICS, LLC
4629 Cass Street #270
San Diego, CA 92109

Email: support@frictionanalytics.com